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THE BUSINESS CASE FOR PREPAREDNESS: Profit and Loss
Revenue Impact: Preparedness initiatives can significantly impact revenue in two ways. First, corporate preparedness can assure current revenue streams which are often significantly vulnerable to a diversity of threats. Second, preparedness efforts can also increase revenue from both existing customers as well as generate sales from new customers.
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Expense Impact: Preparedness efforts can directly result in lower costs in a number of areas. These lower costs can create stream of savings across time which represent an additional return on preparedness investments. The primary return on preparedness for all businesses remains the assurance that the business can maintain its core operations through a crisis and return quickly to generating revenue.
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Financial Impacts of Corporate Preparedness