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The Business Case for Preparedness
Assuring Current Revenue Flows
January 1, 2006 1:01 AM
The primary benefit of corporate preparedness is the capability of the business to maintain its core operations through a major crisis and return quickly to generating revenue.
Adequate preparedness planning to sustain core operations through crisis protects the business revenue streams that are dependent upon these core operations.
In addition, corporate preparedness can also minimize or completely avoid the impact of less than catastropic events on current revenue streams. A diversity of smaller disruptions can impair revenue streams on a day-to-day basis. Preparing for major disruptions often pays dividends in minimizing or avoiding the impacts of smaller disruptions which may represent a significant vulnerability as well to business revenue streams.