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Dr. Geraldine Cohen

Dr Geraldine Cohen is Senior Lecturer in Marketing at Brunel Business School, Brunel University. She is a Fellow of the Higher Education Academy, a Member of the British Academy of Management, has been a Member of the Chartered Institute of Marketing since 1986 and Chartered Marketer since 1998. Geraldine has more than 25 years of International Business and Marketing experience acquired at Fairchild Semiconductors in Germany, Cummins Engine Company in the USA and Rank Xerox and ECI Ventures in the UK. In the 80s and 90s she ran her own Marketing consultancy advising industrial and commercial clients as well as non-profit organisations. Geraldine has been Non-Executive Director of the Mount Vernon and Watford Hospitals NHS Trust (1998 – 2000) and is a former Member of the Brunel University Senate (2004 – 2006). She has published on topics related to her research interests, namely on Perceptions and Practice of Marketing within Professional Service Firms, Organization Theories in the Professional Context, Brand Loyalty, Employer Branding, and Learning and Teaching in Higher Education. Geraldine is currently Associate Director of the Centre for Research in Marketing (CREAM) and Member of the Centre for the Study of Expertise (CSE) at Brunel University.