Introduction to Marketing
C55.9001.004
Credits: 4
Professor(s): M. Cohen & Prof. V Mitchell
Syllabus: Download
Evaluates, from the management point of view, marketing as a system for the satisfaction of human wants and a catalyst of business activity. Deals with the subject at all levels from producer to consumer and emphasizes the planning required for the efficient use of marketing tools in the development and expansion of markets. Concentrates on the principles, functions, and tools of marketing, including quantitative methods. Utilizes cases and projects to develop a problem-solving ability in dealing with specific areas.
This course carries an additional course fee of £20 to cover the cost of course literature.