Wondering what courses to take at NYU Florence next semester? We've highlighted a few courses below that are new or that former students highly recommended. These courses provide opportunities to discover lesser known facets of Florence and Italy.
This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics.
MKTG-UB 9045-F01 Social Media Strategy
Thurs. 3pm-5:45pm Sept. 13-Oct. 25, 2018
Course Number: 21702
This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. We will study how to develop a strategy for a product or service in social media, how to execute that strategy and how to assess the results. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media plan. The course also has a practical component, for which students work in small groups and individually.
Nowadays, social media has taken on an important role in society, and brands and companies are increasingly using them as part of their marketing and brand-building activities. With this added emphasis on integrated social media strategies, there is an unquestionable need for marketing professionals and organizations to have end‐to‐end social media expertise. In this regard social media strategy course is necessary to get a clear perspective on the main challenges brands are facing in the
social/digital/mobile age. The main goal for marketers is to identify opportunities for encouraging, engaging, managing, and leveraging the social interactions that take place between companies and customers through social media in order to create and/or enhance value.
Laura Grazzini is a Research Fellow in Marketing at the Department of Economics and Management at the University of Florence, Italy. Her research interests lie in the areas of consumer behavior, social media
marketing, sustainable consumption and experimental research. She has been a visiting Ph.D. researcher at London Business School and Cardiff Business School.
This cross-disciplinary course explores issues of “race”, identity and citizenship in colonial and postcolonial Italy.
Black Italia aims to trace and unpack a long passage of unfamiliar Italian history, whose implications are still visible today, namely the complex history of Italy’s racial identity. Despite being portrayed, and portraying itself, as a “monoracial” country, Italian society today is characterised by a pronounced diversity, as one may notice just walking in the street of any Italian city. Yet, such a diversity is often kept invisible, deprived of political rights and framed by the media in negative terms, triggering a certain tolerance of racism, even at institutional levels. Thus, why are so many Italians unaware of their country’s racial history? What are the social and cultural implications of such a selective memory? What is the lived experience of people of colour in a country that considered itself as homogeneously “White”? Starting from Italian colonialism in East Africa in the late nineteenth century, going through the Fascist regime and the racial laws, and then by analysing postcolonial issues of citizenship, migration, racism and belonging, Black Italia provides students with a better understanding of Italy’s current complex social and cultural intricacies.
Black Italia - SCA-UA 9280 - 4 points
Offered in the Spring and in the Fall
This cross-disciplinary course explores issues of “race”, identity and citizenship in colonial and postcolonial Italy drawing from Sociology, History, Critical Race Theory, Gender Studies and Media and Cultural Studies.
There are two sections to this course. The first part focuses on the colonial period and it will provide students with conceptualizations of “race” in Italy, going from the Liberal Period to the end of the Fascist regime (1861-1941) passing through the colonial mission in East Africa and the proclamation of the Empire of Africa Orientale
Italiana in 1936.
The second part of the course analyzes the “postcolonial” phase, going from the end of WWII to 2017. This section will explore, amongst other things, post-war issues of métissage, the immigration phase in the 90s, which marked a historical turning point in the country, and the persistence of what can be defined as a specific “colour line divide” ruling in Italy today. The analysis of blackness in Italy highlights internal tensions at the core of national identity, clearly based on racializing practices. Through the use of sociological research and cultural analysis, this course will offer an extensive overview on the construction and representation of “race” in Italy and its effects on the everyday life of racialized subjects.
In both Europe and the US, the topic of immigration is highly politicized, and frequently occupies the center of national and regional debates on identity, citizenship and belonging. This course provides a comparative overview to the history of migration in Europe and the US.
On almost a daily basis, the topic of immigration is in the global headlines and it is often used as a political tool in order to gain consensus from both left and right wing parties. Why is immigration such a crucial and heated topic today? Why is the presence of migrants, refugees and asylum seekers reaching Europe, for instance, having such a significant impact on the current social and political agenda of the European government? And why is immigration treated as a “new” phenomenon? Although globalisation has changed the way people move around the globe today, many who are considered “voluntary” migrants have in reality no choice but to leave their country in search of a better life style. Therefore it is essential to acknowledge that migration means movements of people bringing along personal histories, families and cultural backgrounds. By providing students with a general comparative (US/Europe) introduction to the history of migration since WWII to the present day, this course will allow them to more deeply understand contemporary migration policy and debates surrounding integration and multiculturalism and to have a better grasp of the society they are currently living.
History of Immigration in Europe & United States from World War II to Present - HIST-UA 9186 - 4 points
Offered in the Spring and the Fall
This four credit course explores how the dynamics of migration have shaped identity and citizenship. By providing students with a range of theoretical approaches, the course will address questions of migration, national identity and belonging from a multidisciplinary perspective drawing from (amongst other fields): Sociology, History, Geo-Politics, Gender Studies, Black European Studies, and Cultural Studies. Taking the so called “refugee crisis” as a starting point, the course will pay particular attention to the figure and representation of the “migrant” going from Italian mass
migration in the late 19th century to the migrants crossing every day the waters of the Mediterranean in order to reach Fortress Europe. Yet, a course on migration processes undertaken in 2017 Italy cannot limit itself to a purely theoretical framework. Migration means movements of people bringing along personal histories, families and cultural backgrounds. Furthermore the presence of migrants, refugees and asylum seekers reaching Europe is having a significant impact on the current social and political agenda of European government, as in the case of Italy. Therefore the course will include a series of fieldtrips aimed at showing students how immigrants, refugees and asylum seekers insert themselves into the labor market and society in Italy.