Search Engine Optimized Writing
In order to achieve maximum search engine visibility, you need to think like a search engine when writing.
Search engines look at the HTML code that makes up your web page and attempt to parse out the text on the page, eliminating the HTML markup used for layout. The text goes into the search engine's database.
When a site viewer conducts a search on the search engine, the database is queried to identify all the pages that include those words on the page and/or in the links pointing to that page. So if your page does not include the words the site viewer was searching for, it is unlikely that your page will rank well, if at all. The same holds true when none of the links to that page include the words that the site viewer searched for in the link text (the clickable text that forms the link).
Once pages have been identified, search engines order the results according to relevance. Relevance can be determined based on dozens and dozens of criteria, such as keyword prominence (how often your keywords appear on a page, and where they appear).
(ex. "website" and "e-mail")
The University uses the Chicago Manual of Style as it's editorial guide.
(language, colloquialisms, acronyms, etc.)
New York University is a global network university with portal campuses and academic centers all over the world. Be mindful when writing that your audience is to address to the inside, knowing the outside is viewing. Prospective students do not want to read marketing spin, and they consistently ignore content specifically aimed at them. Instead, they seek content that is addressed at our current students in the hopes they find out "what it’s really like." Thus, we endeavor to put our best content forward to our current students, knowing that there is a dual aim of prospectives also viewing it.