Layout, typography, photography, and editorial content work together to communicate the style and tone of New York University's visual identity and reflect the core values of the University. Below are examples and contact information for questions.
Special Note: To produce the most effective communications and have the greatest impact, it's recommended that a department hire a professional graphic designer to create its materials.
In general, the following recommendations should be considered when designing print and online communications. The design of NYU communications reflect on the reputation of the University.
Gotham is the only font used in the logo and all secondary-level logotypes. It can be used in conjunction with other fonts but should be the primary font for units within the central administration of NYU. As a machine font default, Arial is recommended for letters and HTML docs.
The Gotham type font family can be purchased directly from the type foundry, Hoefler & Frere-Jones, online at typography.com. At this time the University does not have an institutional license.
The following attributes contributed to the selection of Gotham as NYU's primary font:
In and of the City: Vernacular sans serif designed in Greenwich Village
Influence: Architectural and commercial signage in New York City
Modern: Strikes a contemporary and forthright tone
Clear and Optimistic: Suggests the energy and exuberance of NYU and NYC
Versatile: Offers a range of weights and styles for a variety of messages
For information on capitalization, punctuation, and abbreviation, please see The Chicago Manual of Style, the University's standard reference. For spelling, word division, and helpful usage notes, refer to Merriam-Webster's Online.
In addition, we are glad to answer your specific questions at firstname.lastname@example.org.