Secondary-Level Logotype

For most of the units within the central administration of NYU, the institutional identity should satisfy their communications needs.

In certain instances, an office or department may need to communicate through vehicles other than business papers, perhaps to an internal audience, and believes it is important to distinguish itself further. That should not lead to the development of a distinct logo. A consistent visual solution, in the form of a logotype, will immediately identify that department or unit within the central administration.

The logotype treatment shown below can function effectively as an identifier on promotional materials, print communications, premiums, signage, etc.

It departs from the institutional identity setting in a few significant ways:
- The name of the office or department is set in Gotham light.
- The NYU acronym is set in Gotham medium.
- Word spaces are absent in the names.

Wherever possible, the New York University logo should be used in an endorsement position. An example of this usage is shown below.

Getting a logotype designed for your department

If you find that a secondary-level logotype would be helpful for your administrative unit, the Office of the Visual Identity Manager will be happy to discuss this with you and, if appropriate, create one for you. Please send an e-mail to urpa.styleguide@nyu.edu.

When to use an acronym

Word spaces, while providing graphic character, are awkward in the logotype for a lengthy department, unit, or office names. For instance, the Office of Government and Community Affairs cannot be typeset properly without word spaces. In this instance, we would recommend using the acronym for the office name, NYUOGCA and positioning the full name on a second line. Below are examples of the acronym version of the secondary-level logotype that allows the full name to be part of the logomark. Notice that the full name is aligned left with the "N" in "NYU".

Examples

Below are examples of how a secondary-level logotype is applied in a range of practical applications such as an e-blast, newsletter, and a brochure cover.