The NYU logo, consisting of the logotype and the logomark, is the central visual device within the NYU graphic identity. It must always be reproduced complete and unmodified with all of its components intact. This is important in order to maintain consistency in the logo's appearance and ensure visual integrity.
The full logo, with New York University spelled out, should be used whenever possible.
Minimum and maximum size
Minimum width is no smaller than:
Maximum width is essentially unlimited
The acronym variations, shown below, are allowed to accommodate tight space requirements or very large exposures.
The standard NYU logo is too wide for some applications both small and large. Examples of these applications are small online banner ads or "buttons" and the large areas provided by outdoor uses such as building flags. To address this need, two acronym logos were created. Their use should be limited to those very small and very large space situations. Please note the minimum widths for these logos.
Logo color
The colors in which the logo can be reproduced are restricted to PMS 2597 (purple), black, and white, shown below. There is one exception: When only one color is available for a printing project (and that color is neither purple nor black), that color may be used for the logo.
Clear space surrounding the logo
The NYU logo should never be combined with another element. Therefore, the logo should always be positioned in such a way as to allow for a distance of no less than 50 percent of the width of the mark (torch box) to remain clear. This distance is designated by "x" in the illustration below. Therefore, all graphics, pictures, and typography must fall outside of the area indicated by the red dotted lines shown below.
Ivan Chermayeff, of Chermayeff & Geismar, designed the original NYU logo back in the late 1960s. Chermayeff's trademarks have received nearly every award bestowed by the profession. Other logos Chermayeff has designed include NBC, Mobile, Merck, Smithsonian, PBS, Barneys, National Geographic, Chase, and many others.
The logomark was designed to be represented as the white torch on the dark square background, and is to represent light in the darkness or enlightenment through education.
No. Components of the logo, including the torch and type, are not to be separated and used independently.
Whenever possible, use the full logo with New York University spelled out. In a few instances where the final size is too small or too large, the acronym versions of the logo can be used.
The University seal should be used only on official documents such as diplomas and corporate contracts or through licensing agreements maintained at the NYU Bookstore. The seal is not available on this site. To request the seal please send an email to urpa.styleguide@nyu.edu.
To improve the readability of the logo and reduce clutter, the logo can stand without the tagline. If you wish to include it, please be mindful of how it is being used; for example, it should never be included in signage.
Examples of what to do and what not to do when using the NYU Logo and secondary-level logotype.
Read More
