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University Identity

As NYU competes for the best students, faculty, and staff across the globe, it has become increasingly important to express one clear and consistent visual identity. Consistent use of the University's visual identity adds to each unit’s value while reinforcing the collective value of the institution.

NYU logo on bag in front of Kimmel

Language Guide
Online eBook
PDF download

Design Guide
Online eBook
PDF download

Social Media Guide
Online eBook
PDF download


Below are one-sheet PDFs on topics not covered in the guides. For additional questions or comments, please email


Creative Brief & Project Brief

The Creative Brief covers the basic questions a unit schould ask before starting a project.

>Download PDF (35 KB)


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