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University Identity

As NYU competes for the best students, faculty, and staff across the globe, it has become increasingly important to express one clear and consistent visual identity. Consistent use of the University's visual identity adds to each unit’s value while reinforcing the collective value of the institution.

NYU logo on bag in front of Kimmel

Primary Guides 

Language Guide

Language Guide
Online eBook
PDF download

Design Guide

Design Guide
Online eBook
PDF download

Social Guide

Social Media Guide
Online eBook
PDF download

   


Supplements

Editorial Guide

Editorial Guide
PDF download

Exterior Signage

Exterior Signage
Flags, Banners, and Maps
PDF download

 


One Page PDFs on Specific Topics

 

For additional questions or comments, please email urpa.styleguide@nyu.edu.

Creative Brief & Project Brief


CREATIVE BRIEF
(Strategy)
The Creative Brief covers the basic questions a unit schould ask before starting a project.

>Download PDF (35 KB)

 

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