Best Practices for Adding Events

Posting an event online will help draw people to your event. Make the most of this opportunity!

Here are a few best practices for writing event content.

Short, Precise Titles

The best titles are short, descriptive and provide the site visitor with a reason to explore your event details further. Put yourself in our site visitor's shoes - what would pique your interest?

MailChimp, a bulk mailing application recommends: "When it comes to subject lines, don't sell what's inside. Tell what's inside."

Make sure your event's title can stand alone - so people will get an understanding of what the event is even if only the title is displayed.

Example of a Good Title

  • The Search for Bigfoot: Crypotbiology Symposium

Example of a Bad Title

  • NYU Cryptobiology Department's Annual Billie Holiday Symposium on the Search for Bigfoot by special guest speaker Martin Montgomery

In various pages on the calendar, or in calendar feeds, this long title could get truncated to, for example, NYU Cryptobiology Department's Annual Billie... which doesn't really get to the heart of the event's purpose.

A Good Description

In the Event description section, put the most important information at the top, concentrating on why people will want to come to your event. Make sure to include as many details about your event as possible.

Use formatting with caution. 

  • Use bold for important words and phrases.Bold-formatted information will be easily skimmed with the eye. 
  • Avoid formatting text using underlines, as site visitors may mistake underlined text for links.  Better to use italics to call out specific text.

Some rules to follow

  • Make sure you paste plain text, and formatting doesn’t accidentally get carried over. To avoid this, paste your content into a text editor such as Note Pad or Text Edit to remove formatting and then paste it into the calendar description.
  • Keep sentences and paragraphs short and easy to scan.
  • Double check your spelling.
  • Provide links to relevant content, linking words that accurately describe the linked page
  • Spell out acronyms that may be unfamiliar to most audiences
  • Indicate if RSVP is required


Make sure to check the validity of any external links before adding them to your event.

If you're adding links in your event description, choose to have the link open in a new window.

Instead of using the full URL to the external site (e.g., or the phrase Click here as your link text, try linking descriptive words.  For example:


If you choose to add your own images to an event, make sure it is an image that you own, or have the rights to re-use (see our Digital Rights information), like images offered under a Creative Commons license (e.g.,