Posting an event online will help draw people to your event. Make the most of this opportunity!
Here are a few best practices for writing event content.
Short, Precise Titles
The best titles are short, descriptive and provide the site visitor with a reason to explore your event details further. Put yourself in our site visitor's shoes - what would pique your interest?
MailChimp, a bulk mailing application recommends: "When it comes to subject lines, don't sell what's inside. Tell what's inside."
Make sure your event's title can stand alone - so people will get an understanding of what the event is even if only the title is displayed.
Example of a Good Title
- The Search for Bigfoot: Crypotbiology Symposium
Example of a Bad Title
- NYU Cryptobiology Department's Annual Billie Holiday Symposium on the Search for Bigfoot by special guest speaker Martin Montgomery
In various pages on the calendar, or in calendar feeds, this long title could get truncated to, for example, NYU Cryptobiology Department's Annual Billie... which doesn't really get to the heart of the event's purpose.