Posting an event online will help draw people to your event. Make the most of this opportunity!
Here are a few best practices for writing event content.
The best titles are short, descriptive and provide the site visitor with a reason to explore your event details further. Put yourself in our site visitor's shoes - what would pique your interest?
MailChimp, a bulk mailing application recommends: "When it comes to subject lines, don't sell what's inside. Tell what's inside."
Make sure your event's title can stand alone - so people will get an understanding of what the event is even if only the title is displayed.
In various pages on the calendar, or in calendar feeds, this long title could get truncated to, for example, NYU Cryptobiology Department's Annual Billie... which doesn't really get to the heart of the event's purpose.
In the Event description section, put the most important information at the top, concentrating on why people will want to come to your event. Make sure to include as many details about your event as possible.
Make sure to check the validity of any external links before adding them to your event.
If you're adding links in your event description, choose to have the link open in a new window.
If you choose to add your own images to an event, make sure it is an image that you own, or have the rights to re-use (see our Digital Rights information), like images offered under a Creative Commons license (e.g., www.flickr.com/creativecommons/).
Need some tips on writing content for your event descriptions?
In LiveWhale, you'll see a space for a summary in the description. The summary should be short and it will show up in the list of events. Also, on the event detail page, it will appear ABOVE the description. So make sure you description doesn't start with the same content as your summary .