Tags are tough. People want to tag everything, and tag it a lot. Every tag you add can dilute the success of finding your event, so choose wisely.
Do not over-tag your event with tags that aren't relevant. Most importantly, do NOT use irrelevant tags.
Some rules for tagging:
Tags are metadata that helps other people find your content using search engines. We follow the latest web standards, which means we use lower case tags consistently whenever tagging content.
So, an example of correctly added Tags:
Incorrectly added Tags:
Academy [leading capital letter]
ABSTRACT [all capital letters]