The first time you enter Urchin, you may be thinking....
This is so much information. What do all of these terms mean?
- Visit: The number of times users have come to a website.
- Visitor: Any unique user browsing a website is a visitor.
- New/ Unique Visitor: A unique user who has landed on a website for the first time.
- Hit: Any successful request to the web server from a visitor's browser for any type of file, such as images, media, scripts, etc; therefore a single page can cause many hits.
- Session: A series of clicks on the site by an individual visitor during a specific period of time. A session is initiated when a visitor first arrives at a site and it ends when the browser is closed or there is a period of inactivity. Session quantities will vary to some degree based on what type of visitor tracking method is employed.
- Average Time on Site: How much time an average user spends looking at a website, or the average session length.
- Pageviews: How many pages were viewed overall by the number of visitors.
- Pages/Visit (PPV): How many pages (on average) were viewed per visit.
- Entrance Page: Also known as a landing page, this is the first page viewed in each session.
- Exit Page: Last page viewed in each session before a visitor leaves the site.
- Bounce Rate: The percentage of single-page visits where a visitor entered and left a site from the same page (this would mean that the entrance and exit pages for that visitor were the same). For bounce rate, the lower the number, the better.