The first time you enter Urchin, you may be thinking....
This is so much information. What do all of these terms mean?
- Visits = the number of times people visited your website.
- Hits = successful request to your web server from a visitor’s browser for any type of file, such as images, media, scripts, etc. A single web page can cause many hits.
- Session = a session is defined as a series of clicks on your site by an individual visitor during a specific period of time. A Session is initiated when the visitor arrives at your site, and it ends when the browser is closed or there is a period of inactivity. Sessions quantities will vary to some degree based on what type of visitor tracking method is employed.
- Average Time on Site = how much time the average user spent looking at your website, or the average Session length.
- New Visitors or Unique Visitors = the number of unique visitors that landed on your website for the first time.
- % New Visits = how many visitors were new (have never been to your website).
- Page Views = how many pages were viewed overall by the number of visitors.
- Pages/Visit = how many pages (on average) were viewed per visit.
- Entrance Page = first page viewed in each session.
- Exit Page = last page viewed in each session.
- Bounce Rate = 100% = user visited one page and exited (the lower the number, the better). Simply put, bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.