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Analytics ABCs

The first time you enter Urchin, you may be thinking....

This is so much information. What do all of these terms mean?

  1. Visits = the number of times people visited your website.
  2. Hits = successful request to your web server from a visitor’s browser for any type of file, such as images, media, scripts, etc. A single web page can cause many hits.
  3. Session = a session is defined as a series of clicks on your site by an individual visitor during a specific period of time. A Session is initiated when the visitor arrives at your site, and it ends when the browser is closed or there is a period of inactivity. Sessions quantities will vary to some degree based on what type of visitor tracking method is employed.
  4. Average Time on Site = how much time the average user spent looking at your website, or the average Session length.
  5. New Visitors or Unique Visitors = the number of unique visitors that landed on your website for the first time.
  6. % New Visits = how many visitors were new (have never been to your website).
  7. Page Views = how many pages were viewed overall by the number of visitors.
  8. Pages/Visit = how many pages (on average) were viewed per visit.
  9. Entrance Page = first page viewed in each session.
  10. Exit Page = last page viewed in each session.
  11. Bounce Rate = 100% = user visited one page and exited (the lower the number, the better). Simply put, bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
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Need More Help?

Should you have any additional questions about how to access your site analytics, please contact:

If you have additional questions about the Urchin system or how to interpret the log data, please go to the Urchin Help Center.

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