One of the worst enemies of a website is something called “content rot”. It’s just what it sounds like. Your content gets old and stale and no one wants to go anywhere near it.
Content rot doesn’t just stink, it also digitally bloats system support, which causes slower response time from Digital Communications, and it generates poorer and more confusing search results for everyone (not just that topic or unit).
Why we do it
Digitial Communications reviews the entirety of NYU.edu annually to help avoid content rot in order to:
- improve content quality, presentation, and/or relevance across NYU.edu
- integrate content over multiple channels
- measure/record the success of our existing content
- help the CMS user community develop the skills to keep content fresh
How we do it
We will go through NYU.edu channel by channel throughout the course of the year (3 channels at a time). We will review pages for everything from content presentation to errors and broken links.
This process takes about a month and a half for each channel.
As we go along, we'll use the Feedback Component (at the bottom of the page) to reach out to the owners of any content that maybe doesn't look right or that we think might be in trouble of "rotting."
This is a check in to ask if our users are in need of help or know about things that need to be updated.
We leave it to our CMS user community to make content changes. You are, after all, our content experts. Our main concern is content presentation, and we are the experts at that. So if something is broken or just looks out of sorts, that’s when we’ll make suggestions for fixing it.
Not just channel reviews
In addition to the channel reviews, Digital Communications also reaches out to groups at specific times of the year when we know their content is going to become timely and relevant. As an example, we will reach out to the Office of University Events months in advance of commencement activities to make sure that everything is ready for the big days.
This is also a check-in to see if people need our help with anything that we think will soon draw attention.
We want to avoid content rot. It’s just rotten.