Winter 2004 Table of Contents
     
NYUCD and Colgate Team Up to Bring More Dental Services to New York Youngsters
 

Brooklyn Borough President Mart Markowitz grreted youngsters at the kick off of the NYUCD/Colgate van partnering program.
The NYU College of Dentistry and the Colgate-Palmolive Company have teamed up their respective mobile dental van programs to expand access to essential dental services for medically underserved, local school children.

Under the new partnership, children will be screened on board Colgate’s Bright Smiles, Bright Futures (BSBF) van. They will then be escorted directly to the NYU Smiling Faces, Going Places van to receive comprehensive dental services based on the screening results. Children will also watch a fun and educational video on dental care and will receive a free dental care kit with a Colgate toothbrush and toothpaste, as well as brushing instructions.

“The goal of the Colgate Bright Smiles, Bright Futures program is to reach children and families who are in need of oral health education and preventive services to reduce oral health problems that affect children,” said Dr. Marsha E. Butler, Vice President of Global Relations and Professional Marketing for Colgate-Palmolive, and BSBF founder. “We are pleased that we are able to partner with the NYU mobile care program so we can reach even more children in New York City and get closer to our goal of reaching 100 million children worldwide by the year 2010,” she concluded.

Added Dean Alfano, “By leveraging the resources of our respective mobile dental vans, more care will be provided more quickly to greater numbers of needychildren. We are proud to partner with Colgate to ensure that more of our city’s youngsters get the health care they deserve.”