Brooklyn Borough President Mart Markowitz grreted
youngsters at the kick off of the NYUCD/Colgate van partnering program. |
NYU College of Dentistry and the Colgate-Palmolive Company have teamed up
their respective mobile dental van programs to expand access to essential
dental services for medically underserved, local school children.
Under the new partnership, children will be screened on board Colgate’s
Bright Smiles, Bright Futures (BSBF) van. They will then be escorted directly
to the NYU Smiling Faces, Going Places van to receive comprehensive dental
services based on the screening results. Children will also watch a fun
and educational video on dental care and will receive a free dental care
kit with a Colgate toothbrush and toothpaste, as well as brushing instructions.
“The goal of the Colgate Bright Smiles, Bright Futures program
is to reach children and families who are in need of oral health education
and preventive services to reduce oral health problems that affect
children,” said Dr. Marsha E. Butler, Vice President of Global
Relations and Professional Marketing for Colgate-Palmolive, and BSBF
founder. “We are pleased that we are able to partner with the
NYU mobile care program so we can reach even more children in New
York City and get closer to our goal of reaching 100 million children
worldwide by the year 2010,” she concluded.
Added Dean Alfano, “By leveraging the resources of our respective
mobile dental vans, more care will be provided more quickly to greater numbers
of needychildren. We are proud to partner with Colgate to ensure that more
of our city’s youngsters get the health care they deserve.”