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Rosenthal Institute for Aesthetic Dentistry Opens Its Doors

Ribbon cutting from left: Mrs. Sandy Rosenthal, Rod Gilbert, Arthur Becker, Vera Wang, Dennis Basso, Sale Johnson, Dean Alfano, Eric Rosenthal and Dr. Larry Rosenthal.
On November 21, Dean Alfano officially dedicated a wing of the College as the Larry Rosenthal Institute for Aesthetic Dentistry. Named in honor of its principal benefactor, the Rosenthal Institute is wholly dedicated to fostering continuing education, research, and patient care in current and emerging techniques in aesthetic dentistry. The Rosenthal Institute will have affiliations worldwide, as well as within its own neighborhood. One of the Institute’s most important features is that it will enable needy patients to receive aesthetic dental procedures at a reduced cost. The Institute also houses NYUCD’s continuing education program, which annually attracts more than 4,000 dentists from more than 20 countries, making it perhaps the most far-reaching program of its kind in the world.

“Dr. Rosenthal’s vision and generosity are helping to create a cadre of aesthetic dentists who can make these important services more broadly available to the general public,” said Dean Alfano. “I am very grateful to Dr. Rosenthal for his commitment to the creation of the Institute for Aesthetic Dentistry. He is an exemplar of the many alumni, faculty members, and friends who are engaged with the College as it reconfigures its facilities, academic programs, outreach, and even the nature of dental practice, in ways that make it possible to envision NYUCD as the dental institution with the greatest impact on health in the world.”

“I have always had a passion to create something that would revolutionize aesthetic dentistry training and care,” said Dr. Rosenthal, a 1972 graduate of the NYU College of Dentistry and an internationally renowned pioneer in his field. “I selected the NYU College of Dentistry not only because I am an alumnus, but because NYU is a recognized leader in the field of aesthetic dentistry. Now, dentists just starting out will have the advanced knowledge and tools to create beautiful, natural-looking smiles, using the latest techniques. By partnering with my alma mater, I have realized my dream of institutionalizing a comprehensive approach to training future aesthetic dentists to help people look better, feel better, and live happier lives.”

Housed in newly renovated facilities located on First Avenue between 24th and 25th Streets, the Rosenthal Institute combines the look and feel of the finest private dental practices in New York City with the ambience of a luxury hotel. The $6 million, 8,500-square-foot facility features an elegant mahogany and marble décor, 16 state-of-the-art patient treatment areas, a corporate-style executive board room with remote broadcasting capabilities, a modern porcelain laboratory, and a 52-seat amphitheater with global videoconferencing reach. The Institute also includes an “operatory under glass,” outfitted with multiple cameras to permit live, interactive clinical demonstrations around the world.

Dr. Rosenthal will teach several continuing education courses annually at the Institute. In addition to his large private practice, which counts among his patients many distinguished and celebrated individuals, Dr. Rosenthal is a popular lecturer and author. Profiled on television, radio, and in such leading publications as Forbes, Vogue, and the New York Times, he spreads his excitement about his work.

“I firmly believe that conservative aesthetic dental techniques have a powerful and positive impact on patients’ lives,” says Dr. Rosenthal. “Improving an individual’s appearance can help create an astonishing self-confidence that is wonderful to see.”

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