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NYUCD and Colgate Team Up to Bring More Dental Services to New York City Youngsters

NYUCD and Colgate Team Up to Bring More Dental Services to New York Youngsters
Mobile Dental Vans Provided Free Dental Screenings and Treatment to
School Children at Event on October 28, 2003

On Tuesday, October 28, 2003, local school children received free dental screenings and treatment on board New York University and Colgate Mobile Dental Vans at P.S. 307 in Brooklyn, New York. Brooklyn Borough President Marty Markowitz and Assemblywoman Joan Millman were in attendance at this kick-off collaboration between NYUCD and Colgate.

The NYU College of Dentistry, the nation’s largest academic dental center, and the Colgate-Palmolive Company, world leader in oral care, have teamed up their respective mobile dental van programs to expand access to essential dental services for medically-underserved, local school children.

Under the new partnership, children will be screened on board Colgate’s Bright Smiles, Bright Futures van. They will then be escorted directly to the NYU Smiling Faces, Going Places van to receive comprehensive dental services based on the screening results. Children will also watch a fun and educational video on dental care and will receive a free dental care kit with a Colgate toothbrush and toothpaste, as well as brushing instructions.

“The goal of the Colgate Bright Smiles, Bright Futures (BSBF) program is to reach children and families who are in need of oral health education and preventive services to reduce oral health problems that affect children,” said Dr. Marsha E. Butler, vice president of global relations and professional marketing for Colgate-Palmolive, and BSBF founder. “We are pleased that we are able to partner with the NYU mobile program so we can reach even more children in New York City and get closer to our goal of reaching 100 million children worldwide by the year 2010,” she concluded.

Since 1991, Colgate-Palmolive has been working with the National Dental Association and other dental organizations to reach millions of underserved children through the BSBF program. BSBF is a community-based oral health education and preventive treatment program for children. The core elements are an in-school curriculum, community awareness activities, and mobile dental vans that are staffed by volunteer dentists. To date, the program has reached more than 45 million children in the U.S. This year alone, the program will reach eight million children. Since 2000, NYU’s Smiling Faces, Going Places mobile dental van program has provided approximately 10,000 visits annually to more than 3,500 New York City youngsters living in areas with limited access to oral health care,” said Dr. Michael C. Alfano, dean of the NYU College of Dentistry. “By leveraging the resources of our respective mobile dental vans, more care will be provided more quickly to greater numbers of needy children. We are proud to partner with Colgate to ensure that more of our city’s youngsters get the health care they deserve.”

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