Speaker Bio(s):
Larry Rosenthal, DDS, PC is a New York based dentist who has built an international reputation for his expertise in aesthetic dentistry.  He completed his residency at Montefiore hospital and graduated from New York University in 1972.  Dr. Rosenthal is an accredited member of the American Academy of Cosmetic Dentistry.  He is Director of the “Aesthetic Advantage” continuum which is held at New York University, The Palm Beach Community College, and the FMC/Eastman Dental College in London.  Expounding his philosophies, experience and expertise in aesthetic dentistry, Dr. Rosenthal lectures, publishes and teaches throughout the country.  Profiled on television, radio and in many leading publications such as Vogue, Town & Country, W, Elle, Glamour, Forbes, The New York Times and The Wall Street Journal, he spreads the word about his excitement for aesthetic dentistry and the powerful impact in can have on patients lives.

FACULTY:
Dr. Larry Rosenthal, Director
Jacqueline Pastore, Course Director
Dr. Thomas Dudney, Clinic Director

SENIOR INSTRUCTORS:
Dr. Jay Lerner
Dr. Kenneth Hamlett
Dr. George Kirtley
Dr. Alvin Neff
Dr. Jeff Kohler

Course Overview:
Would you like the opportunity to possibly place your practice in the top 2% of the country?  Perhaps you are feeling that your practice has reached it’s peak, or you are bored with the daily routine of general dentistry, or that you simply need a change in philosophy.  Our aesthetic hands-on continuum may give you a whole new outlook on dentistry and its many rewards.  The program has led to a steady, significant growth in practically all the practices that have participated.  The opportunity to be a part of the diagnosing and treating of up to 30 cases is unique and rewarding in terms of your dental education.  We have enhanced this program further by providing you with the opportunity to listen to Dynamic guest speakers and to exchange information with previous advanced graduates, which will further stimulate, educate and inspire you and your staff to be the best you can be.  Live patient participation increases confidence and creates a higher level of esthetic understanding. Our goal it to have you become excited about dentistry and it’s many, many rewards. Fore those of you who have not been here before you are in for an incredible journey. For those of you who have taken past programs and are here at a more advanced level, you will be challenged to reach greater heights!

This experience will broaden your dental horizon and take you and your team to the next level.  Do not miss our on this fabulous opportunity.

Course Information:
Level I Doctors: (Limited to 10 participants)  For our Level I doctors, we have a wonderful power packed program with information delivered to you by Dr. Rosenthal, our instructors and special guest speakers.  We will focus on the necessary skills required to temporize, and insert an anterior veneer case The Rosenthal Way.  We will have lectures on smile temporization techniques, lab communication, practice management and marketing that will help you to excel and reach the next level of clinical and practical excellence.

Level II Doctors (Prerequisite:  Level I) Limited to 10 Participants:  Level II doctors will be able to select more advanced cases to prep in clinic.  You will have a special “lunch and learn” with Dr. Rosenthal where you may discuss cases from your practice.  There will be numerous breakout sessions through out  the weekend on practice management, marketing lab communication, occlusion, digital photography, utilizing PowerPoint in your practice, smile design, and computer imaging.

Level III (Masters) Limited to 10 Participants:  In addition to more advanced cases prepped in clinic, you will observe an over-the-shoulder recontouring workshop with dr. Rosenthal and go through our hands-on recontouring program.  In addition to more advanced cases prepped in clinic, you will observe an over-the-shoulder recontouring workshop with Dr. Rosenthal and go through our hands-on recontouring program and hands-on occlusion program.  We will have discussions on digital photography, marketing and lecture presentation.  As a special treat you will be welcome to spend the day at Dr. Rosenthal’s office to experience first hand “The New Patient Experience” The Rosenthal Way!

Staff Program:  The staff program will focus on practice management and team motivation.  Your staff will learn case presentation communication skills that will increase case acceptance 90-95%.  Staff members will learn to overcome the fear of cost, define and overcome objections, and will discover new ways to ask for commitment or “close”.  Do not miss this fabulous opportunity to broaden your staff’s knowledge of our unique philosophy.

Dr. Rosenthal Shares Many Pearls On:

• Practice 5-star philosophy
• Marketing techniques
• Patient management skills
• Case presentation techniques
• Team motivation
• How to provide an exceptional new patient experience

Special Notes:

1. The “Aesthetic Advantage” Logo will be included in the layout – (need vector art file)
2. This layout is allowed 2-pages.
3. If you have room we can include bullet points (course outline) like we did last year…see what you think.