Event Archives:
On Tuesday, October 27, 2009 Advertising Production Club
hosted a morning chat with Don Carli, Senior Research Fellow with nonprofit Institute for Sustainable Communication (ISC). Nancy Scheuneman, NYU SCPS Alumna, and Lester Samuels, Managing Partner from Pictorial Offset Corporation also spoke at the seminar.
The topic of the event was New Directions in Sustainability: Debunking the Myths and Discussing Initiatives in the Rapidly Changing Print Media Space.
During the chat, we talked about incentives for sustainability. Companies become interested in becoming eco-friendly when it involves a profit, or it has government incentives. See Walmart's leading initiatives in sustainability. Tradition is one of the main reasons entities avoid sustainability. People are afraid to change what is already working.
Please see the ISC website:(www.sustainablecommunication.org/). Other websites mentioned: PURL, Google Earth, Dow Jones Sustainability Index, Living Principles, Layar, Augmented Reality (see the iPhone 3GS app), EDF Paper Calculator and the USDF Forest Service.
-Todd Hanlon
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