resembling a supersize iphone, cnn's “magic wall” pulled in viewers during the election primaries.
The man behind the “magic” is Jeff Han, who was working as a computer scientist at the Courant Institute of Mathematical Sciences when he conceived of his “Multi–touch Wall,” originally intended for group computing. CNN unveiled the device during the Iowa caucuses in January 2008 and has used it to simplify election results, often in real time. How’s Obama doing in Bloomington? Some quick finger taps and viewers were zipping through Indiana to find out. “It’s really helping what news production is for,” Han says, “to disseminate information, educate the viewer, and break down a complicated thing like these multiple elections.”
The new technology appears to pay off: CNN routinely drew more viewers during the primaries than either MSNBC or Fox News Channel and took the lead in the key prime–time demographic of 25– to 54–year–olds for the first time since 2001. Meanwhile, Han’s invention secured him a spot on Time’s 2008 list of the world’s 100 most influential people, and his clients now include film production companies, the government, and even Fox, which followed CNN with a wall of their own, dubbed the “Bill–board.”
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