“Jingle” Jared Gutstadt joins NYU Tisch as Chief Collaborator-in-Residence, helping students to work together across industries and invent real-world, disruptive products
“Jingle” Jared Gutstadt, award-winning co-founder and lead creative force at the Anthem Entertainment-owned, full-service music marketing agency Jingle Punks, joins the Institute of Emerging Media at NYU’s Tisch School of the Arts as Chief Collaborator-in-Residence. Gutstadt will foster collaborations at the intersection of music, gaming, and technology and work with students to create real-world products in an incubator environment.
Gutstadt will bring together students from the Clive Davis Institute of Recorded Music, the Interactive Telecommunications Program (ITP), the NYU Game Center, and the Department of Photography and Imaging through a series of masterclasses where students ideate, collaborate, and create finished prototypes that have the potential to be taken to market. Gutstadt will host listening sessions with students, lead three masterclasses during the school year, and bring in artists and collaborators to work with students at NYU’s new Brooklyn facilities at 370 Jay Street.
“As an NYU alumnus, I saw an opportunity to bring these departments together and plug students into revenue-generating opportunities. We know companies are investing billions of dollars in content creation, virtual reality, and artificial intelligence. And we know music has growing margins, but not in the traditional realm. It’s at the intersection of these once disparate industries that students who are musicians, gamers, and coders have the opportunity to come together and create something truly disruptive that they can launch after graduation,” said Gutstadt.
Gutstadt—who graduated from ITP in 2002—is an entrepreneur, ASCAP award-winning musician, and inventor best known for founding Jingle Punks, one of the largest providers of music for media and the agency behind the theme songs for hit shows including “Pawn Stars,” “The Voice,” and “The Real Housewives of Atlanta.” Jingle Punks employs thousands of composers through its Jingle Player, an easily searchable database of intuitively tagged, pre-cleared original songs for content creators.
Gutstadt works with some of the biggest brands and artists in the world to create wildly successful campaigns and brand experiences. This includes writing the Miami Marlins anthem for DJ Khaled and Jason “Poo Bear” Boyd; penning an original song performed by Darren Criss for a Taco Bell trailer spoof; collaborating with superstar G-Eazy on an original track to tease Ronda Rousey’s return to the UFC; and writing and producing Lil Wayne’s last official track, “No Mercy,” which appears as the theme song for Fox Sports’ show, Skip and Shannon: Undisputed.
“Jared is a visionary creator whose business acumen and creative ethos is the manifestation of everything we aim to teach at the Clive Davis Institute of Recorded Music. He’s built one of the most successful music and licensing businesses of the last decade and created innovative music and media models in an industry undergoing significant upheaval,” said Jeffrey Rabhan, Chair of the Clive Davis Institute of Recorded Music.
“We instill in our students a spirit of experimentation and encourage them to invent the future through artistic collaborations and disruptive business ideas. Jared’s experience fostering unique partnerships and his connections to some of the biggest names in the industry will be invaluable to our students as they prepare to lead lives of creative entrepreneurship,” he continued.
Gutstadt’s first masterclass on November 19 will see students working with Goodby Silverstein & Partner’s Director of Innovation Adam Reeves to create a virtual walkthrough of the infamous Chelsea Hotel. Reeves has created award-winning branded content experiences for clients such as Pepsi, Doritos and Adobe, and with his agency’s Innovation Lab, used deep fake software to make a life-sized recreation of Surrealist painter Salvador Dalí.
Get a sneak peek into what will be covered in the masterclass: Collisions, unlikely collaborations, and why geography is destiny
This multimedia project encompasses music, storytelling, interactivity, and gaming and will allow outsiders to explore the historic hotel and interact with different time periods shaped by the hotel’s iconic residents and various forms of cultural and artistic expression. Visitors to the virtual environment will travel from room to room and hear stories about Arthur C. Clarke, who wrote 2001: A Space Odyssey while staying at the Chelsea; the philosophical exchange that occurred between poets Allen Ginsberg and Gregory Corso; and Sex Pistols bassist Sid Vicious and his girlfriend Nancy Spungen, who was murdered in the couple’s hotel suite in 1978. Each door in the virtual hotel will serve as a portal into a new era and will create an innovative brand storytelling experience that has real-world impact and marketability.
Most recently, Gutstadt co-created “Bear and a Banjo,” a new narrative podcast hosted by Dennis Quaid that explores pivotal moments in American music history. Each episode features original music produced by multiple Grammy winner T-Bone Burnett and written by Jason “Poo Bear” Boyd, Gutstadt, and Bob Dylan, creating an opportunity to release new music outside normal industry channels. The soundtrack also includes a remix from Zac Brown.
“Everything that happened at NYU set the stage for the past 18 years of my life. At that time, I was in a band, but the music industry was imploding and instead of trying to get a record deal like the artists I was competing with, I put my music into content and unscripted television. I thought I was on the losing end of history but the gold rush that was the growth of cable, Internet, and content streaming led me to build one of the most disruptive businesses in the music space in the past 20 years. And it all started at Tisch where I learned how to tinker, question, and innovate,” said Gutstadt.
The Clive Davis Institute of Recorded Music, the Interactive Telecommunications Program, NYU’s Game Center—all housed in brand new state-of-the-art facilities at 370 Jay Street in Brooklyn—and the Department of Photography and Imaging are part of the Institute of Emerging Media which provides a place for students to do things differently and discover new ways of communicating
Jingle Jared's Draw My Life: Jingle Punks!
About the NYU Tisch School of the Arts
For over 50 years, the NYU Tisch School of the Arts has drawn on the vast artistic and cultural resources of New York City and New York University to create an extraordinary training ground for the individual artist and scholar of the arts. Today, students learn their craft in a spirited, risk-taking environment that combines the professional training of a conservatory with the liberal arts education of a premier global university with campuses in New York, Abu Dhabi, Shanghai and 11 academic centers around the world. Learn more at www.tisch.nyu.edu.
About “Jingle” Jared Gutstadt
Jared Gutstadt is the award-winning co-founder and lead creative force at full-service music marketing agency Jingle Punks, an Anthem Entertainment company. He has created scores for brands (Pepsi, Jack Daniels, Three Olives Vodka, Big Heart Pet Brands), television (LA to Vegas, Step Up Highwater, Pawn Stars, The Voice, American Pickers), film (Lego Ninjago, SI Films: 89 Blocks, and Top 10 country records (Steven Tyler, Brad Paisley). Most recently, he wrote and produced Lil Wayne’s last official track, “No Mercy,” which appears as the theme song for Fox Sports’ show, Skip and Shannon: Undisputed. He is also executive producer on countless film and TV projects including MTV’s “Kingin’ With Tyga” and VH1’s upcoming “The FaceTime Agency,” alongside Timbaland.
Gutstadt and his agency are at the forefront of developing up-and-coming artists, talent procurement, and brand/marketing partnerships. Their most recent artist incubation with an eye on ad potential was comedy rap star, Lil Dicky, who in 2015 broke into the Top 10 on the iTunes Pop Charts and licensed his song “Save Dat Money” for an Old Navy commercial.
Gutstadt has collaborated with artists including Bob Dylan, T-Bone Burnett, Jason “Poo Bear” Boyd, Steven Tyler, Lil Wayne, Timbaland, Nas, Ty Dolla $ign, G-Eazy, Brad Paisley, Kris Kristofferson, Dierks Bentley, and Lynyrd Skynyrd on original music creation. He recently took the stage with Grammy Award-winning producer/songwriter, Poo Bear at Cannes Lions International Festival of Creativity to discuss the future of music marketing with celebrity talent. He is one of the most recognized names in the music for content space.