New York University Skip to Content Skip to Search Skip to Navigation Skip to Sub Navigation

New Research Looks at Craigslist’s Damaging Blow To Local Newspapers

December 11, 2013

In a new study, Robert Seamans, assistant professor of management and organizations at the NYU Stern School of Business, and Feng Zhu at Harvard Business School examine the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers during the 2000s.

They estimate that classified-ad buyers saved $5 billion from 2000 to 2007 as a result of Craigslist entering the market. On the flip side, local newspapers lost out on billions in potential revenue as readers who historically posted their classified ads in the paper opted to post their ads on Craigslist.

“Our study demonstrates how media companies respond to shocks from technologically disruptive entrants in different industries—an important issue as the boundaries between media industries are blurred and advertisers are able to reach relevant consumers through a variety of platforms such as TV, the Internet, and mobile devices,” explains Seamans. “This study provides some insights to media moguls who will face future industry shocks and are pushed to re-evaluate their business models.”

The paper, titled “Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers,” is forthcoming in Management Science.


Type: Article

New Research Looks at Craigslist’s Damaging Blow To Local Newspapers

Search News



NYU In the News

NYU Offers Financial Aid to Undocumented Students

The Wall Street Journal reported that NYU will begin offering scholarship aid to undocumented students for the school year beginning next September.

NYU Adopts Lean LaunchPad Program to Teach Entrepreneurship

Startup guru Steve Blank, in a Huffington Post blog, described how NYU adopted the Lean LaunchPad model to teach entrepreneurship to students and faculty at NYU.

Biology Professor Jane Carlton Examines Wastewater for the City’s Microbiome

The New York Times’ Science Times column “Well” profiled Biology Professor Jane Carlton and her research project to sequence microbiome of New York City by examining wastewater samples.

Steinhardt Professors Use a Play as Therapy

The New York Times wrote about a play written by Steinhardt Music Professor Robert Landy about the relationship between Adjunct Professor Cecilia Dintino, a clinical psychologist in the Drama Therapy Program, and a patient, former Broadway actress Jill Powell.

NYU Public Health Experts Urge Strengthening Local Health Systems to Combat Ebola

Dean Cheryl Healton of the Global Institute of Public Health and Public Health Professor Christopher Dickey wrote an op-ed in the Huffington Post saying international health agencies need to strengthen their presence in countries at the local level to prevent future ebola outbreaks.

NYU Footer