Ray Dolan, director of the Wellcome Trust Center for Neuroimaging at University College London, will deliver “Action and Value,” NYU’s Annual Dean for Science Lecture in Neuroeconomics, on Tuesday, March 5, 4 p.m. at NYU’s Kimmel Center for University Life, Rosenthal Pavilion (60 Washington Square South [at LaGuardia Place], 10th floor).

Dolan, an expert in the field of neuroscience and behavior, will address the nature of “value encoding” in the brain—a central issue in the field of neuroeconomics, an emerging academic discipline that has shed light on the motivations behind decision making. Dolan will present new data that highlights how separate parts of the brain encode “value” in different ways and discuss the implications of these findings.

The event is free and open to the public, with admission on a first-come, first-served basis. For more information, call 212.998.3904 or email navah@nyu.edu. Reporters interested in attending must RSVP to James Devitt, NYU’s Office of Public Affairs, at 212.998.6808 or james.devitt@nyu.edu. Subways: A, B, C, D, E, F, M (W. 4th St.).

The lecture is hosted by NYU’s Center for Neuroeconomics and sponsored by the university’s Dean for Science.