2012 GOP Campaign Tweets are Politics as Usual, Not Effective Social Media Strategy, NYU Steinhardt Study Shows


Master’s students within Steinhardt’s Department of Media, Culture, Communication analyzed 1,016 tweets of Newt Gingrich, Ron Paul, Mitt Romney, and Rick Santorum. Their findings suggest that the candidates’ social media tactics rarely diverge from the traditional practice of campaign politics.

Old habits die hard…even in the Twittersphere.

In an effort to determine if certain tweeting strategies led to an increase of engagement and ultimately a boost in poll results for the four 2012 Republican Presidential front-runners, Michelle Forelle and Sarah Sullivan, master’s students within Steinhardt’s Department of Media, Culture, Communication analyzed 1,016 tweets of Newt Gingrich, Ron Paul, Mitt R 500

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