2012 GOP Campaign Tweets are Politics as Usual, Not Effective Social Media Strategy, NYU Steinhardt Study Shows
Jun 4, 2012
Master’s students within Steinhardt’s Department of Media, Culture, Communication analyzed 1,016 tweets of Newt Gingrich, Ron Paul, Mitt Romney, and Rick Santorum. Their findings suggest that the candidates’ social media tactics rarely diverge from the traditional practice of campaign politics.
Steinhardt School of Culture, Education, and Human Development | Press Release