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22nd Annual PR Summer Institute Students Will Craft Actual Campaigns for Chosen Nonprofits, Small Businesses
The Marketing and Public Relations Continuing Education Program at the New York University School of Continuing and Professional Studies [NYU-SCPS, www.scps.nyu.edu/pr] today announced a call for applications for qualified New York City-based nonprofits and small businesses to participate in the Department's 22nd Annual Public Relations Strategy and Execution Summer Intensive, in which professors and students craft actual public relations plans and campaigns on a pro-bono basis that these small businesses can use as clients to accomplish their organizational objectives.
The popular NYU-SCPS Summer PR Strategy and Execution Intensive [June 6-11, 2011] is a one-week intensive workshop leading to a professional certificate. The summer intensive trains both nascent practitioners and career changers in the full range of public relations techniques, such as press kit writing and campaign planning. Faculty are experienced PR professionals led by Mel Ehrlich, adjunct associate professor of communications, and Renee Harris, academic director.
Each year, the Intensive selects one or more clients for whom the students build actual public relations proposals and/or campaigns. Recent pro-bono clients include Danza Fiesta, a multi-cultural dance company; Gali Theater, a non-profit children's theater; Minimities, an online cartoon series from Language Mate; Mary Arnold Toys, a family-owned toy company; and Underdog ResQ, a non-profit dog rescue.
The work with the client is structured to approximate a real-world experience as closely as possible, and it includes client meetings, follow-up conversations, and a final presentation of the proposal judged by a panel of PR professionals.
To qualify as an NYU-SCPS Summer PR Strategy and Execution Intensive pro-bono client, applicants should be 501(c)(3) Not-For-Profit organizations and/or entrepreneurs or small businesses that have been in business for 5 or more years and have an organizational mission or objective that can be supported by a communications campaign that students can create during the Summer Intensive.
Organizations should submit their application by email to Renée Harris at firstname.lastname@example.org, and include
· a description of the organization
· existing marketing collaterals
· name and contact information (name, title, address, telephone, email address, website)
· statement, in general terms, about the organization’s communications challenges and why it would like to participate in this program.
Deadline for submissions is May 16. Harris and other faculty leaders will review submissions and notify successful finalists shortly thereafter.
About the NYU School of Continuing and Professional Studies
Established in 1934, NYU-SCPS (scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts, Translation and Interpreting, Management and Information Technology, and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract some 4,800 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 54,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. NYU-SCPS is especially proud of the ever-growing worldwide network of its supportive degree-holding alumni, now 25,000 strong.