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NYU/BISG event at BookExpo America 2010 showcases NYU graduate publishing students discussing Millennials’ impact on the industry, May 27, 2010 in NYC

April 26, 2010

NYU/BISG event at BookExpo America 2010 showcases NYU graduate publishing students discussing Millennials’ impact on the industry, May 27, 2010 in NYC

NEW YORK April 26, 2010—Generation Y. Generation Next. The Echo Boom. Whatever you call them, the 75 million Millennials (born between the mid 1970s and late 1980s) in the United States are now—or will soon be—working adults. The tremors they generate as youthful consumers are felt across the economy and culture, and now the workplace.  For publishing, a tradition-bound industry finding its way in a digital world, the influence, opportunities and challenges these tech-savvy, social media-fluent professionals bring to the industry are as significant.

To give the Millennials’ view of publishing—present and future—at Book Expo America 2010, the NYU-SCPS Center for Publishing and the Book Industry Study Group are hosting “Millennials and Publishing: Meet the Next Generation.” This event will feature NYU publishing students and recent alumni discussing their vision and goals for the publishing industry—and their impact. The panel will take place Thursday May 27, 2010, from 2:00 – 3:00 pm, in Room 1E02 at the Expo’s venue in the Jacob K. Javits Center in New York City. 

The panel will be moderated by Peter Balis, director of digital content sales at John Wiley and Sons and co-chair of the AAP's Digital Issues Working Group. Balis is also an adjunct instructor within the NYU-SCPS M.S. in Publishing program.

The panelists will be:

·                     Charity Delich, an author and lawyer, is currently a new student within the NYU-SCPS M.S. in Publishing program. Delich is also interning at strategy+business, a media outlet that produces a line of business books and a quarterly magazine.

·                     Lauren DeSimone, a special markets sales associate at Penguin Group (USA), is in her final semester in the NYU-SCPS M.S. in Publishing program. DeSimone began her career with editorial internships at Hippocrene Books, Inc. and her undergraduate university's literary journal.

·                     Jessica Wells, also in her final semester in the NYU-SCPS M.S. in Publishing program, works at HarperCollins Publishers in the sales administration department. Wells has been on the task force for both Harper's digital catalog and digital galley initiatives.

·                     Till Wirth, a 2008 alumnus of the M.S. in Publishing program at NYU, recently joined the Children's Book division at Random House, Inc. as manager of digital content and product development. Previously, he was online marketing manager in the Crown Publishing Group at Random House.

This event is open to all attendees of BookExpo America 2010 ( happening from May 25 – 27, 2010 in New York City. For more information about the “Millennials and Publishing: Meet the Next Generation” panel, to read biographies of the panelists, and about other BISG educational events, please visit the BISG website:


MEDIA ONLY: The NYU student and alumni panelists and Andrea Chambers, academic director of the NYU Center for Publishing, are available for interview.  Please contact Ken Brown at (212) 998-9119 or


About the M.S. in Publishing Program at NYU-SCPS—The Master of Science in Publishing program ( within the NYU School of Continuing and Professional Studies offers a graduate degree designed to prepare industry professionals for careers in both book and magazine companies. From traditional to digital media, the program provides the knowledge and expertise for success in an era of media convergence. Classes, taught by outstanding publishing professionals, are all in the evening and emphasize the leading-edge editing, marketing and branding, circulation and distribution, advertising, business development and digital skills needed to advance and excel.

About the NYU School of Continuing and Professional Studies—Established in 1934, the School of Continuing and Professional Studies ( is among the several colleges and schools that comprise New York University, one of the largest private research universities in the United States.  Through its faculty, curricula, and vibrant professional and academic networks, NYU-SCPS captures the expertise of key sectors where New York leads globally: Real Estate; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy; Communications Media, Publishing, Design, and Digital Arts; Business, Marketing, and Finance; and the Liberal and Applied Arts, among others. Rigorous and timely programs in these and related areas attract undergraduate and graduate students immersed in university life, working professionals in 14 graduate degrees, and New Yorkers of all backgrounds enrolled in approximately 2,500 continuing education courses, certificate programs, conferences, and seminars annually. NYU-SCPS is widely considered to be the most complete example of NYU’s founding commitment to be “In and Of the City”—and “Of the World.

About Book Industry Study Group, Inc. The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at

This Press Release is in the following Topics:
Events and Traditions, School of Professional Studies

Type: Press Release

Press Contact: Ken Brown | (212) 998-9119

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