PRWeek magazine gave its inaugural PR Education Program of the Year award this year to the Master of Science in Public Relations and Corporate Communications program at the New York University School of Continuing and Professional Studies (NYU-SCPS) for the second year in a row.
Hailing the School’s five-year old graduate public relations program as being the best of its kind, the PRWeek award judges—all industry professionals— commended NYU-SCPS for its rigorous, practice-based curriculum and faculty of nearly 30 leading PR practitioners. PRWeek’s education award, which “recognizes achievement in lesson plans that educate the next crop of PR professionals,” was awarded to NYU-SCPS based on “continued growth and high-profile partnerships.”
The award was presented at a gala event at the Sheraton NY Hotel & Towers in New York on March 11, 2010. It was generously sponsored by Waggener Edstrom Worldwide, a global, integrated communications agency.
“NYU has the best reputation and arguably the most resources, which distinguished it,” said one judge.
Representatives from companies including Ketchum, Edelman, Johnson & Johnson, Porter Novelli, Food Lion, and Publicis PR Group all serve as faculty members, and classes frequently feature high-caliber guest lecturers from the industry, most recently including Burson-Marsteller’s Harold Burson, GE's Gary Sheffer, and IBM's Jon Iwata.
Judges described the program as “the gold standard” and “consistently strong.”
NYU-SCPS’s academically rigorous coursework includes core classes on writing, history, and media relations; more in-depth concentration courses for the specific PR and corporate communications tracks; studies on law and ethics; and a Capstone program where students prepare a researched report on an issue in PR and communications.
The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming.
About the NYU School of Continuing and Professional Studies
Established in 1934, NYU-SCPS is one of NYU’s many schools and colleges dedicated to academic excellence and innovation. NYU-SCPS captures the expertise of key sectors where New York leads globally: Real Estate; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Communications Media, Publishing, Digital Arts, and Design; Human Capital Management, Information Technology, Marketing, and Finance; and the Liberal and Allied Arts, among others. Vibrant professional and academic networks attract full-time undergraduate and graduate students from across the globe who are immersed in university life, as well as working professionals in 14 master’s degree programs, 12 graduate certificate programs, and 26 undergraduate degree programs. Over 50,000 New Yorkers and visiting students of all backgrounds enroll in 4,000 continuing education courses, professional certificate programs, conferences, and seminars annually. NYU-SCPS is widely considered to be the most complete example of NYU’s founding commitment to be “In and Of the City”—and “In and Of the World.”