Toni Muzi Falconi, an adjunct professor in the graduate program in Public Relations and Corporate Communications at New York University’s School of Continuing and Professional Studies (NYU-SCPS), has been elected chair of the Commission on Global Public Relations Research. The Commission, which operates within the Institute for Public Relations, seeks to create, encourage and disseminate new research on the practice of public relations across regions, countries and cultures.
In the Commission’s first three years, it has produced research on the worldwide economic impact of public relations, bribery for news coverage, and the total body of academic and trade articles on international public relations from 1990 to 2005.
“There is definitely a science beneath the art of public relations, and this is true whether the focus is national, international or global,” says Muzi Falconi. “The Institute for Public Relations has emerged as the leading global independent foundation supporting research-based knowledge in our field, and I am privileged and honored to have this opportunity to contribute.”
“The fact that Professor Muzi Falconi was chosen to be chair of this influential global public relations research Commission is noteworthy and exemplary of the quality of teaching in our master’s program,” says John Doorley, academic program director and clinical assistant professor of the M.S. in Public Relations and Corporate Communications program. “He is a terrific teacher, a very successful practitioner and one of the most thoughtful people in our field. We are proud of our faculty and support them in new endeavors, such as this, that contribute to the field of public relations.”
About the NYU School of Continuing and Professional Studies
Founded in 1934, the School of Continuing and Professional Studies (NYU-SCPS) is among the 15 colleges and schools that comprise New York University, one of the largest private research universities in the United States. Through its faculty, curricula and vibrant professional and academic networks, NYU-SCPS captures the expertise of key sectors where New York leads globally: Real Estate and Construction Management (through the NYU Real Estate Institute); Hospitality, Tourism, and Sports Management (through the NYU Preston Robert Tisch Center); Philanthropy (through the NYU George H. Heyman Center); Design, Digital Arts, Film, Video and Broadcasting, Graphic Communications, and Publishing (through the Division of Media Industry Studies and Design); Business, Leadership and Human Capital Management, Integrated Marketing, Public Relations, Legal Studies, Finance, Taxation, Accounting, Management and Technology (through the Division of Programs in Business); Global Affairs; and the Liberal and Applied Arts, among others. Rigorous and timely programs in these and related areas attract full-time undergraduate and graduate students immersed in university life, working professionals in 14 graduate programs, motivated adults earning undergraduate degrees (through the Paul McGhee Division), and New Yorkers of all backgrounds enrolled in approximately 2,500 continuing education courses, certificate programs, conferences, and seminars annually.