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NYU Center for Publishing Adds More Industry Heavyweights to Faculty in Spring 2008

January 22, 2008

For immediate release

NEW YORK January 22, 2008-This spring, executives from top publishing and media companies join the ranks of leading industry experts already teaching continuing education courses at the Center for Publishing at New York University’s School of Continuing and Professional Studies (www.scps.nyu.edu). These include Lawrence Burstein, publisher of New York Magazine, teaching Magazine Ad Sales and Marketing: Print and Online; James Ireland Baker, editorial development director of Real Simple teaching Brand Development: Maximizing Your Magazine’s Potential; Russell Perreault, vice president and publicity director for Vintage and Anchor Books at Random House teaching Book Publicity and Promotion; and Kelley Allen, director of eBook Acquisitions at Sony teaching Everything You Need to Know about Digital Publishing in the Book Industry.

“One of the strongest features of NYU’s continuing education programs is our faculty, all leaders in the field,” says Andrea Chambers, academic program director and clinical professor in the NYU Center for Publishing. “We’re very excited about this semester. We offer great teachers and a completely revised curriculum with new courses in all aspects of book and magazine publishing, including the latest digital strategies.”

Chambers explains that NYU courses are “hands on and how-to,” taught by high-level publishing executives. In addition to those mentioned above, the faculty includes experts like Lesley Jane Seymour, the new editor-in-chief of More magazine, teaching a Magazine Editing Workshop; Lavinal Savu, editorial operations director of InStyle, teaching Inside the Business of Magazines; and John Sherer, publisher of Basic Books, teaching How to Create a Winning Book Marketing Plan.

“Who better to explain the intricacies of the industry than pros like these?” asks Chambers.

In addition to offering more than 20 continuing education courses each semester, the NYU Center for Publishing is home to NYU-SCPS’s graduate Publishing program as well as the NYU Summer Publishing Institute, which celebrates its 30th anniversary this year and has a storied history as the first step from college up the publishing industry ladder for many of today’s executives.

The full list of new spring 2008 adjunct faculty appointments includes:

  • Kelley Allen, director, eBook Acquisitions, Sony, teaching Everything You Need to Know about Digital Publishing in the Book Industry
  • James Ireland Baker, editorial development director, Real Simple, teaching Brand Development: Maximizing Your Magazine’s Potential
  • Rina Bander, copy chief, Popular Science, teaching Magazine Copyediting
  • Leigh Ann Boutwell, managing editor, Radar, teaching Freelance Opportunities in Magazine Publishing
  • Lawrence Burstein, publisher, New York Magazine, teaching Magazine Ad Sales and Marketing: Print and Online
  • Mark Coatney, projects editor, newsweek.com, teaching Crossing the Digital Divide: What Print Professionals Need to Know
  • Rachel De Nys, senior copywriter, McGraw-Hill, teaching Promotional Writing That Works: How to Create Great Marketing Copy for Print and Online
  • Peter Ginna, publisher and editorial director, Bloomsbury Press, teaching How to Be a Book Editor: An Inside Look at the Editorial Process
  • Russell Perreault, vice president and publicity director, Vintage & Anchor Books, a division of Random House, Inc., teaching Book Publicity and Promotion
  • Evelyn Renold, publishing consultant and former senior deputy editor, Good Housekeeping, teaching Introduction to Magazine Publishing
  • Barbara Richard, associate managing editor, Vintage & Anchor Books, a division of Random House, Inc., teaching Freelance Opportunities in Book Publishing
  • Lavinel Savu, editorial operations director, In Style, teaching Inside the Business of Magazines
  • Lesley Jane Seymour, editor-in-chief, More, teaching a Magazine Editing Workshop
  • John Sherer, publisher, Basic Books, teaching How to Create a Winning Book Marketing Plan
  • David Sobel, publishing consultant and former editorial director, Times Books, teaching How to Get Published: A Toolkit for Aspiring Authors
  • William Strachan, publishing consultant and editor-at-Large, Collins Publishers, teaching Books From Writer to Reader: An Overview of the Book Publishing Process
  • Ross Weale, associate director of Online Marketing, Health.com, Time Inc., teaching Blogging Your Way to Profitability

About NYU’s Master of Science in Publishing Program

The Center for Publishing offers a 42-credit Master of Science in Publishing program to students interested in a management-level career in book, magazine and digital publishing. This program ((http://www.scps.nyu.edu/mspub) is a targeted graduate degree that teaches publishing professionals and those interested in the industry how to excel in all aspects of the publishing, including books, magazines and new digital media. This is either a part-time or full-time program, designed for working professionals, and classes are all taught in the evening by leading professionals in the field. The curriculum focuses on broad theory as well as its practical applications, knowledge needed by those who wish to assume leadership positions; areas covered include finance, marketing and branding, new business development, sales and distribution, advertising, law, leadership and management, as well as the latest digital strategies.

About the NYU School of Continuing and Professional Studies

Founded in 1934, the School of Continuing and Professional Studies (NYU-SCPS) is among the 14 colleges and schools that comprise New York University, one of the largest private research universities in the United States. Through its faculty, curricula and vibrant professional and academic networks, NYU-SCPS captures the expertise of key sectors where New York leads globally: Real Estate and Construction Management (through the NYU Real Estate Institute); Hospitality, Tourism, Sports Management (through the NYU Preston Robert Tisch Center); Philanthropy (through the NYU George H. Heyman Center);Global Affairs; Communications Media, Publishing, Digital Arts, Design; Business, Leadership and Human Capital Management, Integrated Marketing, Public Relations, Legal Studies, Finance, Taxation, Accounting, Management and Technology (through the Division of Programs in Business); and the Liberal and Applied Arts, among others. Rigorous and timely programs in these and related areas attract full-time undergraduate and graduate students immersed in university life, working professionals in 14 graduate programs, motivated adults earning undergraduate degrees (through the Paul McGhee Division), and New Yorkers of all backgrounds enrolled in approximately 2,500 continuing education courses, certificate programs, conferences, and seminars annually.

This Press Release is in the following Topics:
School of Continuing and Professional Studies

Type: Press Release

Press Contacts:
Ken Brown | (212) 998-9119
Cheryl Feliciano | (212) 992-9103


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