Wars Are Easily Sold to Americans When Presidents Push the Right Marketing Buttons, New NYU Book Concludes


Americans are always in a buying mood when U.S. presidents sell them a war using the latest marketing and media manipulation techniques, according to a new book by two New York University professors. In Selling War to America: From the Sinking of the Maine to the Global War on Terror (Praeger), co-authors Eugene Secunda and Terence P. Moran conclude that while the U.S. public may sometimes experience buyer remorse after a war has begun, American presidents have had little difficulty in persuading the public to engage in the wars they chose to fight for the past ten decades.